Photos by Matthieu Raffard or Ludovic Maillard

© Atelier JEM 

BEAUTY AND THE BEAST

Installation, scenography and merchandising for Bonpoint. This setting was thought to highlight and present Bonpoint collections for Xmas 2012 inspired by Jean Cocteau's movie: "La Belle et La Bete". We decorated the entire shop, each room with its own atmosphere.

A mysterious castle with children golden hands coming out of the wall. Belle sleeping on a boat. Chandeliers by Elsa Blin. Tables inspired by Giuseppe Penone. Passing through a winter forest. Belle and the Prince flying above the clouds. A princess dress presented as a contemporary art piece. Newborns sleeping in white and gold world. An upside down  Xmastree. A golden teenage room. A floating lighted banquet ...