B and the B. AtelierJEM for Bonpoint
B and the B. AtelierJEM for Bonpoint

1

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B and the B. AtelierJEM for Bonpoint
B and the B. AtelierJEM for Bonpoint

2

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B and the B. AtelierJEM for Bonpoint
B and the B. AtelierJEM for Bonpoint

3

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B and the B. AtelierJEM for Bonpoint
B and the B. AtelierJEM for Bonpoint

4

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B and the B. AtelierJEM for Bonpoint
B and the B. AtelierJEM for Bonpoint

5. Chandelier by Elsa Blin

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B and the B. AtelierJEM for Bonpoint
B and the B. AtelierJEM for Bonpoint

6. Chandelier by Elsa Blin

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B and the B. AtelierJEM for Bonpoint
B and the B. AtelierJEM for Bonpoint

7. Chandelier by Elsa Blin

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B and the B. AtelierJEM for Bonpoint
B and the B. AtelierJEM for Bonpoint

8

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B and the B. AtelierJEM for Bonpoint
B and the B. AtelierJEM for Bonpoint

9. Mural and "trompe l'oeil" by Clemence et Clement

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B and the B. AtelierJEM for Bonpoint
B and the B. AtelierJEM for Bonpoint

10. Mural and "trompe l'oeil" by Clemence et Clement

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BEAUTY AND THE BEAST

Installation, scenography and merchandising for Bonpoint. This setting was thought to highlight and present Bonpoint collections for Xmas 2012 inspired by Jean Cocteau's movie: "La Belle et La Bete". We decorated the entire shop, each room with its own atmosphere.

A mysterious castle with children golden hands coming out of the wall. Belle sleeping on a boat. Chandeliers by Elsa Blin. Tables inspired by Giuseppe Penone. Passing through a winter forest. Belle and the Prince flying above the clouds. A princess dress presented as a contemporary art piece. Newborns sleeping in white and gold world. An upside down  Xmastree. A golden teenage room. A floating lighted banquet ...