Photos by Matthieu Raffard or Ludovic Maillard

© Atelier JEM 

BONPOINT CIRCUS

Installation, scenography and merchandising for Bonpoint. This setting was thought to highlight and present Bonpoint collections for Xmas 2011 inspired by our favorite childhood outdoor circus named "Le Cirque Bidon" and also by Calder Circus. We decorated the entire shop, each room with its own atmosphere.

An outdoor Circus in a winter night. A giant star as an advent calendar. A Wooden Cabin covered with snow, inside and out. A flying bed above a lake. A princess climbing to the clouds on gold ladders. Newborns sleeping in white bubbles. A red shoe boxes Xmastree. A teenage room covered with colorful dots. A projection of Calder Circus movie...